CUSTOMER RESEARCH | EXPERIENCE STRATEGY
Redefining a market leader’s online presence
Foxtel Network Australia approached Isobar to develop a digital experience strategy to create a cohesive network of digital properties for their channel offerings. The solution must ensure that the individual channel needs are met within a framework that can be implemented across all sites and that the journey from a channel site to the Foxtel site is as seamless as possible.
APPROACH
Develop stakeholder and customer research that would:
Identify pain points, needs, and operational considerations that would meet strategic imperatives for the business.
Understand deeper user motivations, perceptions, behaviours and needs around TV consumption across the Foxtel channel websites.
Define a set of Experience Imperatives with recommendations to articulate the research findings into an actionable framework.
Develop a detailed project plan that articulates the next phase in delivering the strategic vision.
ROLE
Part of a 2-3 member design team that produced research planning, design artifacts, and discovery deliverables, that included a detailed report outlining a plan for the next phase of the project.
Research | Product Vision | Design & Research ReportIMPACT