RESEARCH | DIGITAL PRODUCT DESIGN | VALUE PROPOSITION DESIGN
Differentiated payments proposition
A leading automotive and financial services group in Southeast Asia wanted to enter the digital payments space.
With a basic version of the product in the market and no clear value proposition or product launch in the market.
APPROACH
Remote 6-month support with client, cross-functional client, and McKinsey team to identify new value propositions through research, design, and development of the MVP (Minimum Viable Product).
-
Agile product management, sprint methodologies, and roadmap CVP (Customer Value Proposition) are based on the digital wallet's existing features.
-
Client capability development through coaching and product research playbook and masterclass workshops.
ROLE
I was the design lead who developed the research program, executed it, and defined customer insights. I also led workshops and refined product offerings through concept testing and product feature validation.
Digital Product Design | Customer Research | Value Propostion | Prototyping | Design Systems | Product Defintion and Roadmap | Capability Building | Product Concept testing | Design Execution
IMPACT